Between running sessions, managing bookings, replying to parents, and juggling the pre-Christmas rush 🎄… creating content can feel like a full-time job you never actually applied for.
That’s why this week’s blog is all about making your future content easier, quicker, and far more effective — especially if you’re hoping to grow your visibility before the year ends.
And… let’s just say, if you’ve been thinking about finally sorting your email list or getting more confident with video 👀
You’ll want to keep an eye on what’s coming over the next couple of weeks.
Something exciting is on the way — but before that lands, let’s make sure you’re fully prepared.
If you’ve been telling yourself you’ll “start an email list one day,” consider this your sign. Because honestly? There’s no better time to start building your list than right now — yes, right before Black Friday.
You might feel like every other business owner has their email strategy sorted, but most children’s activity business owners are still figuring it out while juggling classes, admin, and family life. So if you haven’t started yet, you’re not behind — you’re actually in the perfect position to begin today.
Let’s talk about why this season is the best time to get your email list up and running… and how it can set you up for success long after the Black Friday madness has passed.
Why Email Lists Matter More Than Ever
Social media is brilliant for visibility — but it’s unpredictable. Algorithms change, reach can drop overnight, and sometimes your most thoughtful post gets seen by 12 people and one enthusiastic aunt.
Your email list, though?
That’s yours.
Your audience.
Your direct line to the people who genuinely want to hear from you.
With an email list, you can:
- Share updates without fighting the algorithm
- Build real relationships with the parents in your community
- Sell without feeling salesy
- Launch new classes or events to a warm audience
- Create steady, repeatable income
And the best part? You don’t need hundreds of subscribers. Even 10, 20, or 30 people is a powerful start.
So… Why Start Now, Before Black Friday?
1. People are already in “buying mode”
This time of year, parents are actively looking for deals, value, and resources that will make next year easier.
If they join your list now, they’re primed to buy not just this week, but in the months ahead.
2. You stand out from the noise
Social feeds get louder at this time of year.
Inboxes feel quieter and more intentional making it easier for you to connect personally and consistently.
3. You get a stress-free way to share your offers
Posting your Black Friday deal only on Instagram means relying on luck and the algorithm.
Emailing your audience means they’re far more likely to actually see it.
4. You’re setting yourself up for a stronger 2026
When January hits, you don’t want to start marketing from scratch.
Build your list now and you’ll already have a warm, engaged audience ready for:
- new class launches
- term bookings
- events
- content
- offers
Starting now = a smoother, stronger start to the new year.
What to Send Your Email List (Even If You Feel “Not Ready”)
You don’t need a big plan or fancy tech.
You can start today with:
- 💌 A simple welcome email
- 💡 One helpful tip for parents
- 🎥 A link to a useful reel you posted
- 📄 A freebie or quick win
- 👋 A friendly introduction about who you are and what you offer
Your emails don’t have to be long they just need to sound like you.
Remember: people join your list because they want to hear from you. They already trust you. You don’t need to overthink it.
If you’re stuck on what to post as the year winds down, you’re definitely not alone.
Final Thoughts
Starting an email list isn’t about being perfect or having everything planned out.
It’s about creating a space where your business can grow consistently without relying solely on social media.
Black Friday is the perfect time to begin, because your future customers are already paying attention.
All you need to do is give them a place to land.
And if you want help creating your first freebie, welcome email, or list-building plan, just let me know I’d love to support you.
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