If you’ve ever thought email marketing was too complicated, this one’s for you!

A welcome email sequence is one of the easiest ways to start building trust and connection with your audience — even while you’re running classes, replying to messages, or dashing between school runs.

It doesn’t need to be fancy, long, or full of jargon — just friendly, helpful, and automated so it runs on its own.

💌 What Is a Welcome Email Sequence?

A welcome email sequence is simply a few emails that automatically send when someone signs up to your email list (usually after grabbing your freebie or joining your waiting list).

The goal?

To make them feel seen, supported, and excited to join your sessions — not just sold to.

Think of it as your business saying:

👋 “Hi, lovely to meet you!”

🎁 “Here’s something useful to get started.”

💬 “Here’s what to expect from us.”

All without you having to lift a finger.

🎯 Why It’s So Important

When a parent signs up for your freebie, waiting list, or trial class, they’re most interested right at that moment.

If you don’t follow up, they’ll likely forget to book — or head to another class that did stay in touch.

Your welcome sequence helps you:

✨ Deliver what you promised straight away

✨ Introduce yourself and your business

✨ Build trust by sharing tips or stories that show your values

✨ Gently remind them to book or join your classes

Once it’s set up, it runs automatically — freeing up your time to focus on your sessions (or that long overdue coffee break ☕).

🛠 How to Set It Up (Without the Tech Overwhelm)

1. Choose your platform — Mailerlite, Mailchimp, Flodesk, or Funnel Sketchers are all great for beginners.
2. Create a list — name it something like “New Parents” or “Trial Sign-Ups.”
3. Upload your freebie — a checklist, activity guide, or mini video.
4. Write 3–5 short emails — keep them friendly and in your own voice.
5. Add them to an automation so they send automatically.
6. Test it — sign up yourself to make sure the emails work and links open.

🗓 What to Include in Each Email

Here’s a simple format that works beautifully for children’s activity providers:

• Email 1 — Right Away: Deliver the freebie (e.g. your “Mess-Free Play Ideas” PDF) and thank them for joining.
• Email 2 — 1 Day Later: Introduce yourself — tell them why you started your classes and what makes them special.
• Email 3 — 3 Days Later: Share a testimonial or a “what to expect” message for their first class.
• Email 4 — 7 Days Later: Gently encourage them to book a taster or join your next block.

💡 Example: How It Could Look in Your Business

Let’s say you run baby sensory classes and you’ve created a freebie called “5 Sensory Play Ideas You Can Try at Home.”

Your welcome sequence could look like this:

• Email 1:
  Send the freebie instantly, thank them for downloading it, and let them know how often you’ll email.
• Email 2:
  Share a short story about why you started your classes — maybe how sensory play helped your own little one’s development. End with one tip they can try that week.
• Email 3:
  Include a lovely parent testimonial and a quick “what to expect” when they join a session (mention your relaxed vibe, small group size, etc.).
• Email 4:
  Invite them to book a £5 taster or join your next term, with a gentle reminder that spaces are limited.

This simple sequence builds excitement, creates trust, and keeps your classes full — without you needing to manually reply to every new enquiry.

⚙️ Pro Tips to Keep It Simple

✅ Keep it conversational — write like you’re talking to another mum.

✅ Add photos of your classes or testimonials for warmth.

✅ Include one clear link per email (download, book, or follow).

✅ Test everything before you go live.

✅ Don’t overthink it — progress over perfection!

🧁 The Best Bit?

Once it’s set up, it runs quietly in the background — helping new families feel connected and ready to book before you’ve even met them.

That’s smart, simple marketing for busy business mums 💛