If you’ve ever sat there thinking, “I know I need to show up online… but I just can’t even deal with it right now,” trust me, you’re not alone.

Running a business as a busy mum is basically juggling five plates, while someone tugs on your jumper asking for a snack every 30 minutes.

Marketing your business can feel like one more thing on an already overflowing list.

But here’s the good news: you don’t need hours, fancy equipment, or a perfect plan to start building momentum online.

You just need tiny, doable actions that move you forward even on the busiest weeks.

Today, I’m sharing exactly how to shift from overwhelm to action, and how to keep your marketing going… even when life feels full.

Why You Feel Overwhelmed (And Why It’s Not Your Fault)

Most women in business think marketing has to be:

✔ daily

✔ perfect

✔ polished

✔ planned weeks ahead

And if you can’t do all that… you feel like you’re already behind.

But the truth is, your business grows from small, consistent visibility — not huge bursts of effort.

Overwhelm usually comes from one place:

Trying to do everything at once.

What you actually need is:

✨ simple tasks

✨ quick wins

✨ realistic routines

…ones that work around your life, not the other way around.

Tiny Marketing Actions That Take 5 Minutes (But Make a Big Impact)

Here’s what you can do when time is low but you still want to move forward:

1. Share one quick behind-the-scenes moment

It can be messy, real, unfiltered — kettle on, laptop open, kids’ shoes everywhere.

It shows you’re a real person running a real business.

2. Reply to 5 comments or DMs

Building relationships = building your audience.

This is marketing. Don’t underestimate it.

3. Post a simple B-roll reel

A 5-second clip with text over the top counts.

Your followers will watch those more than a highly-edited reel anyway.

4. Ask your audience a question

“What do you want help with this week?”

Immediate engagement, instant visibility boost.

5. Share one tip

Something tiny but useful:

“How to save time on Instagram,”

“1 thing that made my content easier,”

or “A mistake I made early on.”

You probably have 100 of these tips and don’t realise it.

Simple Ways to Make Marketing Feel Less Heavy

If showing up feels stressful, try these:

✔ Lower your expectations

Posting once is better than posting perfectly.

✔ Batch the easy bits

Record 3–4 B-roll clips while you make a coffee.

That’s content for the week.

✔ Use templates + routines

You don’t need a blank screen every time you create.

✔ Be okay with ‘good enough’

Your audience prefers genuine over perfect.

Remember: You Don’t Need More Time — You Need a Simpler Approach

Marketing your business shouldn’t feel like a full-time job.

And it definitely shouldn’t be the thing that tips you over the edge.

You’re a mum, a business owner, and a human — not a content machine.

The goal is to show up consistently in a way that feels light, not exhausting.

And if you’ve been feeling the pull to make your marketing easier (and more effective)… keep your eyes open. 👀

I’ve been working on something behind the scenes that will help you get started without the overwhelm.

More coming soon.